For my studio class, we had to come up with a concept for a series of 4-6 images that will count as 25% of our final grade. We wrote a pitch of our idea along with a shot list to present to our class before Thanksgiving break. My concept was to create a holiday ad for American Eagle clothing. I originally wanted to shoot it on the parkway in the snow, but since we haven't had a steady snow fall yet this year I had to change my idea. However, the weather has been GORGEOUS in Boone lately so it actually worked out! My overall goal was to capture the logo of American Eagle which is “Live your Life” Through the overall scenario of my images. The thematic connection of the images is concept of American Eagle’s slogan “Live your Life” as well as the holiday themed clothing. The images are intended for teens to young adults to advertise holiday clothing in magazines and on the web. American Eagle puts out an ad like this every season to get this audience to purchase their product, so hopefully I achieved something of that level of work. The people I chose for my models work well together and are friends so we had a great time shooting! The first day we shot, I had an unlucky day and somehow checked out the only lighting system that didn't work. Luckily, my friends are very understanding and agreed to shoot earlier sunday instead! (Thanks again Allison, Ansley, Crystyle, and Dana!) Sunday was a gorgeous day, and all 9 of the models were so awesome! Caleb brought a really nice Mustang to use as a prop, which we took full advantage of. I showed my images from Sunday to the class for the pre-edit, and decided that it would be in my best interest to reshoot. I wanted to make my final as best as it could be, and I'm so thankful that I did not make any excuses. We went Tuesday to the Greenway to reshoot, and I had the opportunity to use the new Bron Color Senso Pack that came in not too long ago. Very quickly I learned that the quality of the lighting system makes a huge impact of the quality of your image. It was amazing how much easier the Bron system was and even more impressive how better the light looked. I'm not sure if it was the lighting, my awesome models, or the gorgeous 70 degree weather in December, but somehow everything worked out. I want to say a last thank you to everyone who has helped me with this project and has put up with my stressful craziness the past week!
Keywords: alyssa, ambient, american, bubbles, caleb, dana, december, eagle, fence, frisbee, greenway, jonathan, strobe, studio
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